![]() Gracenote Exec Says Hollywood Is Using ‘Siloed, Legacy Processes’ to Manage Productions (Video) So we want to be upfront there where we introduce these new emerging payments.” Whether that’s checks or cards, you don’t want to touch it anymore. No one wants to touch anything to begin with - the pandemic absolutely sped that up. We want to simplify that, we want to transition everyone, consumers and commercial customers, away from that model to the digital model. “We have this check-printing dispersement collection model embedded in our DNA. “It progressed so much in the last five years, but I hope it’s going to continue on that same path so we can adopt this technology and use it for the benefits of the customers that we serve and us as a bank because it takes a lot to monitor and to enter the transaction,” Csutak said. Innovators List 2022: 12 of Hollywood and Media’s Most Exciting Disrupters, From José Andrés to Michelle YeohĮarly explained why she feels this concept is more than just a cash grab, and Hildebrandt emphasized that ownership of an NFT stands out from ownership of physical property or other digital assets because they aren’t “infinitely replicable,” nor are they “valued at zero because anyone could right click save it, or it wasn’t because you uploaded it to YouTube and you’ve lost your ownership.”īoth Early and Hildebrandt expressed confidence in moving through the “first wave” of NFTs, grounded in the idea that the concept has been proved to various audiences as something lucrative and accessible. Each panelist described their reasoning for continued investment in these technological tickets. ![]() He also mentioned that many young people feel they’ve been ripped off by NFTs. Wolpert then addressed the crypto-winter taking place, in which some NFTs have lost over 90% of their value. “Like the sense of property rights that can exist in an online sense that I think can facilitate what the new model of what a new Internet should be and help with the right monetization framework to appropriately be able to have both creators and communities be able to monetize and own things in a real way.” “I think about it as a digital good that actually will provide the foundation for true monetization in the internet,” Melody Hildebrandt, the chief information security offer at Fox and president of Blockchain Creative Labs said. The panel - titled “Revolutionizing the Future of Entertainment With NFTs, which was presented by City National Bank - moved on to definitions of NFTs (units of data stored on a digital ledger, called a blockchain, that certifies a digital asset to be unique and therefore not interchangeable). Welcome to TheGrill 2022: When Change in Hollywood Is a Permanent State, Only the Bravest Survive “It is truly a key,” Sarah Early, an entertainment and culture marketing agent at UTA, told panel moderator and TheWrap’s “Tech vs Media” podcast host, Richard Wolpert, during the panel Wednesday.Įarly continued, “So moving away from collectibles I really think of it as the entrance point for future utility to accessing the community, to really entering these new areas, maybe universal ID one day in the future, but really, that key that unlocks everything to come.” As the market for NFTs has cratered, experts across the industry convened at TheWrap’s annual business conference, TheGrill, to discuss where the NFT is going next.
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